Jul 12 2010
Study Shows Trillium Residents Are Ahead of the Social Media Curve
A recent article from National Real Estate Investor magazine, reported that social media is slow to catch on to apartment residents.
“…more than nine in 10 conventional apartment residents (persons who don’t reside in student housing) haven’t visited any apartment community’s social networking website this year. Not Facebook, not Twitter, and not any other social websites. That’s the conclusion of a national survey released by Houston-based J Turner Research (JTR), a multifamily market research firm.”
We find that very interesting because the number of Trillium residents who become Facebook fans of their community is growing every day; plus a number of our residents check out our Trillium YouTube channel on a regular basis as well (especially when we had the Free Rent for a Year contest going on). Twitter does seem to be the slowest moving medium for our residents to show interest in, as most of our followers are other apartment communities or marketing companies.
Obviously, that means our Trillium Phoenix apartment residents are far from conventional! 